zeekay
commented
6 months ago All events for GA (FB has comparable):
earn_virtual_currency earns virtual currency (coins, gems, tokens, etc.) generate_lead submits a form or a request for information join_group joins a group login logs in purchase completes a purchase refund receives a refund search searches your website or app select_content selects content on your website or app share shares content from your website or app sign_up signs up for an account on your website or app spend_virtual_currency spends virtual currency (coins, gems, tokens, etc.) tutorial_begin begins a tutorial during an on-boarding process tutorial_complete completes a tutorial during an on-boarding process add_payment_info submits their payment information during checkout add_shipping_info submits their shipping information during checkout add_to_cart adds items to their shopping cart add_to_wishlist adds items to their wishlist begin_checkout begins checkout purchase completes a purchase refund receives a refund remove_from_cart removes items from their shopping cart select_item selects an item from a list of items or offerings select_promotion selects a promotion view_cart views their shopping cart view_item views an item view_item_list views a list of items or offerings view_promotion views a promotion on your website or app earn_virtual_currency earns virtual currency (coins, gems, tokens, etc.) join_group joins a group level_end completes a level in a game level_start starts a new level in a game level_up levels-up in the game post_score posts their score select_content selects content spend_virtual_currency spends virtual currency (coins, gems, tokens, etc.) tutorial_begin begins a tutorial during an on-boarding process tutorial_complete completes a tutorial during an on-boarding process unlock_achievement unlocks an achievement
More info: https://developers.google.com/analytics/devguides/collection/ga4/ecommerce?client_type=gtag https://en-gb.facebook.com/business/help/402791146561655?id=1205376682832142
We need to ensure all ecommerce and app events are tracked across all sites.