[Spike]: Investigate Google Analytics Alternatives

[m0nq]

Objective: To evaluate and identify suitable website analytics tools that offer similar or improved functionality compared to Google Analytics.

Tasks:

• [ ] Research alternative analytics tools:
• Identify a shortlist of popular website analytics solutions (e.g., Matomo, Piwik Pro, Clicky, Hotjar).
• Research features, pricing models, and data privacy practices for each shortlisted tool.
• [ ] Comparison and Evaluation:
• Create a comparison table outlining key features, pricing, data ownership, and ease of use for each shortlisted tool.
• Evaluate each tool based on its suitability for the specific needs of the website (e.g., traffic volume, budget, data privacy concerns).
• [ ] Reporting and Recommendation:
• Document the research findings, including a detailed comparison table and evaluation of each tool.
• Recommend a single best-suited alternative to Google Analytics based on the research and evaluation.

Expected Outcome:

• A comprehensive report outlining the investigation process, a comparison of alternative tools, and a recommended solution for website analytics.
• This report will inform the decision-making process for selecting and implementing the most appropriate website analytics tool.

Time Estimate: This spike is estimated to take 2-3 business days to complete, depending on the complexity of the website and the number of tools evaluated.

Note: This spike focuses on the initial investigation and recommendation. The actual implementation of the chosen analytics tool would be a separate user story.

[m0nq]

Gatsby documentation for adding analytics https://www.gatsbyjs.com/docs/how-to/adding-common-features/adding-analytics/

[Blaumaus]

Hi, I can suggest Swetrix as an alternative.

It's an opensource and selfhostable tool with most of functionality Google Analytics has to offer (session analysis, site speed monitoring, user flows, etc.)

https://github.com/Swetrix

[m0nq]

Thanks @Blaumaus. Will take a look into it :)