[feature]: Google Tag Manager support (extensibility)

[ericerway]

Is your feature request related to a problem? Please describe. Google Analytics is a key aspect of Magento 2 configuration and currently customization for Venia and our new PWA-based storefront. With this new extension, GTM will be supported as a standard option and included in Venia.

https://docs.magento.com/user-guide/marketing/google-universal-analytics.html

Describe the solution you'd like Basic GTM capabilities across key shopping experiences in Venia including (but not limited to) the homepage, PLP, PDP and cart/checkout flow.

Describe alternatives you've considered The solution should address GTM needs first but flexible to be used with other third-party tagging as well.

Additional context

Please let us know what packages this feature is in regards to:

• [X] venia-concept
• [X] venia-ui
• [ ] pwa-buildpack
• [X] peregrine
• [X] pwa-devdocs
• [ ] upward-js
• [ ] upward-spec
• [ ] create-pwa

[m2-assistant[bot]]

Hi @ericerway. Thank you for your report. To help us process this issue please make sure that you provided sufficient information.

Please, add a comment to assign the issue: @magento I am working on this

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[Jordaneisenburger]

@developer that's going to thing about a solution to add GTM and Enhanced ecommerce. Feel free to reach out to me since I've already built a pretty extensible solution running on 2 live shops without issues.

[chatart]

@Jordaneisenburger hey, could you please share with us or give some tips on how you build it ? :)

[Jordaneisenburger]

Hi @chatart I started a blog but didn't finish it yet. But hope it sort of helps https://dev.to/jordaneisenburg/enhanced-ecommerce-in-pwa-studio-1cjl

[KrishnaK-Z]

@Jordaneisenburger How do you add the data to the data layer.

[gamul]

@Jordaneisenburger Could you please share the full toutorial about your solution to add GTM to venia project? Thank you in advance!

[baby-in-magento]

@Jordaneisenburger Could you please share the full tutorial about your solution to add GTM to PWA venia [react ] project? Thank you in advance!