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maks-sh / scikit-uplift

:exclamation: uplift modeling in scikit-learn style in python :snake:
https://www.uplift-modeling.com
MIT License
725 stars 96 forks source link

Dataset: Marketing Promotion Campaign Uplift Modelling #145

Closed lyutov89 closed 2 years ago

lyutov89 commented 3 years ago

Context

Marketing Promotion Campaign with a total of 6,400 customers data.

This dataset show customer's brief information, historical use of discount or BOGO(Buy One Get One) promotion, offer has been made, and the conversion result(buy or not). The conversion average value = $25

Acknowledgements This dataset is a fictional dataset for practicing purpose

Inspiration Predict customer's conversion rate Uplift Modelling to maximizing marketing campaign and reducing campaign cost

License: Public Domain

lyutov89 commented 3 years ago

I'll take it.

ElisovaIra commented 2 years ago

The dataset is a duplicate of the Hillstrom dataset