Rewards enhancement thread

[CalvinFernandez]

1) Rewards for total # of posts uploaded to a specific campaign 2) Rewards for total given upvotes to others 3) Rewards for facebook and twitter shares

[elihart]

We gotta be careful with number 1; it encourages shitty mass content. Personally I'd rather see somebody upload one cool thing than 4 junk things

2. Maybe also comments? Again, have to be careful about encouraging bad content
3. would be great for virality

[CalvinFernandez]

Interesting things from my psychology reading about social loafing.

Social loafing is a group-produced reduction in individual output on simple tasks. In this study, col- lege students were told to cheer or clap as loudly as they could. The noise produced by each of them decreased as the size of the group increased.

As contributions increase, every campaign will fall victim to social loafing. People will feel less inclined to contribute as there are already so many existing contributions. I've already talked to some people about why the haven't contributed anything yet, and almost exclusively their argument is: "There's already so much good content."

The how could I contribute anything mindset is something we need to combat. Here's what the book says about overcoming social loafing.

■ People believe that their own performance can be identified and thus evaluated—by themselves or others.

■ The task is important or meaningful to those performing it.

■ People believe that their own efforts are necessary for a success- ful outcome.

■ The group expects to be punished for poor performance.

■ The group is small.

■ The group is cohesive—that is, membership in the group is valuable and impor- tant to the members and the individuals like each other.

Brainstorming ways of defeating social loafing on additt ...

Upvoting accomplishes the evaluation aspect. But so far means literally nothing to them. Solution: Campaigns with a required minimum number of votes for contribution. Lots of cool prizes, but only the creme of the crop submitters are welcome. This adds value to upvotes and contributes to group cohesion.

Design a "cooperative" campaign in which users collectively receive the same rewards for things companies like while receiving no rewards whatsoever for failure. This encourages users to join together and bond over a common challenge while focusing on creating the best content possible.

Reducing the number of posts a user sees. Assign every new user a group of 20 competitors and never show them the rest of the contributions to a campaign. Only companies can see all the posts while users are only allowed to see a small fraction of the contributions. This makes campaigns smaller for the individual and combats the "small effect" of group loafing.

[elihart]

Holy shit, this is awesome. Very real problem, and these are some good ideas for solutions; I like all of em, but am gonna try to brain storm some more.

haha, psych is paying off. somebody is studying ;)

[CalvinFernandez]

Haha, ya this chapter is super relevant. I spaced out for a while thinking about the potential for turning additt into the exterior of a huge social psych research company where we employ a bunch of psych PHds to come up with interesting solutions to group theory problems.

A note about the rewards:

It seems like no one cares about anything but the 500 dollar reward and since that's hand-picked, there's no incentive for people to get upvotes or participate in the site once they've submitted. Obviously part of the plan is to have users tell their friends about the campaign via social media and have it spread virally that way so this hand-picked strategy needs some fixing. I think we were really scared of people gaming the system/the system breaking

[CalvinFernandez]

Also if we can prove that, given the right incentive, users will spam their social network with requests for upvotes, we have a very clear value added for companies. If we can prove that dollar/click exposure for companies will be higher through additt than through other venues like facebook, then we can get a lot of companies on our side.

[maplesyrup]

Yep, here's a company that does something like that.

http://birddog.gabmoney.com/

I emailed the chocolate guy about working with them, and he said they don't need marketing right now since their main problem is figuring out how to make enough chocolate to meet demand.

He said this company contacted them too. It seems like they provide an easy way for you to tag your pictures with affiliate links when you share them on facebook so you can get paid when people click through.

it's kinda like how we thought about adding affiliate links to our pics.

On Sat, Jun 8, 2013 at 5:36 PM, Calvin Fernandez notifications@github.comwrote:

Also if we can prove that, given the right incentive, will spam their social network with requests for upvotes, we have a very clear value added for companies. If we can prove that dollar/click exposure for companies will be higher through additt than through other venues like facebook, then we can get a lot of companies on our side.

— Reply to this email directly or view it on GitHubhttps://github.com/maplesyrup/maple/issues/439#issuecomment-19158581 .

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[CalvinFernandez]

Well damnit we gotta get on that level bois

[elihart]

Yeah, our viral presence is kind of broken. Blaise just emailed me to say that the share on facebook button doesn't let you share your picture. He's trying to go viral and get votes!

[CalvinFernandez]

damnit