Initial exploratory data analysis

marcdotson / earnings-calls

Exploration of relationships between marketing and valence term use and quarterly firm performance.

MIT License

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Initial exploratory data analysis #3

Closed marcdotson closed 2 years ago

marcdotson commented 2 years ago

There are a number of things we can consider trying. Use the inital-eda branch and discuss what works here. Some places to start:

Julia's new book: https://smltar.com.
LDA.
Do we have a marketing/advertising/general business library of terms to search by?
Word embeddings.

wtrumanrose commented 2 years ago

@marcdotson Dashboard changes were pushed, I also did some 11th hour data cleaning. A lot of the transcripts had these copywrite blurbs at the end, so I wrote some code in 02_tokenizing to get rid of it. I added quite a bit of commentary to explain what I did which can be deleted/altered as you see fit. Ultimately, I don't think it will have much impact on what we're doing now, though I imagine it would goof up word embeddings somewhat.

marcdotson commented 2 years ago

Closed with #8.