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marcdotson / earnings-calls

Exploration of relationships between marketing and valence term use and quarterly firm performance.
MIT License
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Validate L&M marketing terms #4

Closed marcdotson closed 2 years ago

marcdotson commented 2 years ago

Use/cite Jonah Berger's "Uniting the Tribes: Using Text for Marketing Insight" and what they cite to detail instructions for validating marketing terms using the Loughran & McDonald dictionary.

marcdotson commented 2 years ago

@wtrumanrose Ryan said you spoke to him about taking the CLMD list, including tokenized phrases, as the baseline for validating the L&M list. Let's go ahead and pre-populate the marketing terms from CLMD in the L&M list used for validation so that baseline is established and can serve as a reference.