matomo-org / matomo

Empowering People Ethically with the leading open source alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights. Privacy is built-in. Liberating Web Analytics. Star us on Github? +1. And we love Pull Requests!
https://matomo.org/
GNU General Public License v3.0
19.82k stars 2.64k forks source link

Misleading tooltip in the goal report #16273

Open Anamonty opened 4 years ago

Anamonty commented 4 years ago

The tooltip above the column with conversion rate in all "grouped by" reports says that it shows "The percentage of visits that triggered the goal" https://prnt.sc/tvl3t5 . It suggests that it is calculated as the percentage of visits with a completed goal, while in fact it is calculated as the number of conversions divided by the number of visits. I would suggest to either change the tooltip or to change the metric to overall conversion rate (the same that appears below the graph) to be more useful and consistent with the tooltip. Screenshot_4 Screenshot_5

tsteur commented 4 years ago

Thanks for creating the issue @Anamonty .

. It suggests that it is calculated as the percentage of visits with a completed goal, while in fact it is calculated as the number of conversions divided by the number of visits.

To make sure I understand things correctly: Generally the tooltip is correct right? It's just that it's basically missing to explain how this percentage it mentions is calculated?

Anamonty commented 4 years ago

@tsteur Well yes, there is a tooltip but it's not very specific. And taking into account that there is a metric on the same report page called "conversion rate" which is defined as a "percentage of visits that triggered a goal conversion" I hope you can see why it can be confusing.