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Make channel groupings configurable (more flexible attribution reporting) #19784

Open varunKothare opened 1 year ago

varunKothare commented 1 year ago

Similar to what is available in GA (About Channel Groupings - Analytics Help and Default channel definitions - Analytics Help))

A way to adjust "All Channels" with users own rule set to define which traffic will be assigned to which channel (like adjusting the "default channel grouping" in Google Analytics).

For the content we need to include the following features:

People would need to be able to change which websites go under which channel

People would need to be able to create their own custom channels and then use (1) above to pick which websites or referrers get assigned to each channel

To be discussed (notes added by Matt):

goochj03 commented 1 year ago

Had another customer inquiring about 'Channel Groupings'. "First thing I've noticed, is that I don't see a way to modify channel groupings, Could you please let me know if it is possible to group/create channels manually"

goochj03 commented 1 year ago

Customer inquiring about channel grouping "We're looking to possibly switch from GA to Matomo and I very recently started a trial to understand if Matomo will meet our requirements. One of the first things I noticed is that it doesn't seem possible to create custom Channel types (or Channel groups as GA calls it). This is a very important feature to us"

goochj03 commented 1 year ago

Another customer request has been made for custom channel grouping - "We want to change the Channel Types to our own. Is this possible? For example, add Email channel, Paid Social channel, etc."

9joshua commented 1 year ago

Another request for this: With channel groupings, is it possible to manually configure them? That would be VERY helpful.

goochj03 commented 1 year ago

Another customer asking about custom channel grouping: "I would like to know if it is possible to have custom Channel types in Matomo? Ideally, we would like to isolate the Paid Search and not have it grouped together with non-paid campaigns, and emails etc."

9joshua commented 8 months ago

Another request from a Cloud customer who needs to specify a custom URL as a Social Media -> Instagram referral.

shaunyap commented 7 months ago

I am a customer who would also like this, please and thanks.

goochj03 commented 7 months ago

Had a customer inquiring about custom channel groupings today, specifically for mail/newsletters

goochj03 commented 6 months ago

Another cloud customer who would like this option to be implemented for Email newsletters.

jleith-WoW commented 2 months ago

New Matomo on-premise user here. I would also like this option in Matomo

Chardonneaur commented 2 months ago

Hi team, There is a client asking for this feature. Typically, being able to group some websites within the direct access, being able to name direct access differently. They have millions of visitors coming from different type of traffic: qr code, physically, email, print and it does not make sense to group them all in campaigns as it won't be easy to analyze in there.

Blueside2k commented 1 month ago

For us a feature like this would also be very welcome!

Chardonneaur commented 1 month ago

@Blueside2k i made a hack, if you want to have a look at it https://www.youtube.com/watch?v=Lto6sPMdA2c