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Empowering People Ethically with the leading open source alternative to Google Analytics that gives you full control over your data. Matomo lets you easily collect data from websites & apps and visualise this data and extract insights. Privacy is built-in. Liberating Web Analytics. Star us on Github? +1. And we love Pull Requests!
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FAQ of Email open tracking is not correct since Matomo 4.14 update #21006

Closed peterbo closed 1 year ago

peterbo commented 1 year ago

Description of email tracking with campaign parameters _rcn and _rck is not correct anymore, since the update to 4.14: https://matomo.org/faq/how-to/faq_25454/

These Campaign parameters will no longer attribute visits, but only conversions (https://github.com/matomo-org/matomo/blob/eed6ea95caa687d33b67b04dc7e05176bfd50895/CHANGELOG.md?plain=1#L79). This kind of changes should mostly be done in major updates, because a lot of users are probably using this technique, based on the FAQ.

https://matomo.org/faq/how-to/faq_25454/ - hydrate the URL parameter with mtm_* campaign parameters to track an email opening as a campaign. _rcn, _rck are not attributing visits anymore (visits are all reported as direct since the update).

sgiehl commented 1 year ago

Hey @peterbo

Thanks for bringing this to our attention. I actually wasn't aware that we suggest to use those parameters for attributing email referrers. I agree that normally such a change should be done with a major release, but there were some bigger issues with attribution that made us decide not to wait for a major release with this fix. We will update the FAQ so it will suggest using the normal campaign parameters instead.

peterbo commented 1 year ago

Thank you, @sgiehl!

sgiehl commented 1 year ago

I've just updated the FAQ so it advises to use mtm_campaign / mtm_keyword instead if the old _rcn / _rck