Email campaigns tracking & reporting - Email Marketing Analytics

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Email campaigns tracking & reporting - Email Marketing Analytics #6781

Open mattab opened 9 years ago

mattab commented 9 years ago

The goal of this issue is to create a new plugin in Piwik that will let users easily track and measure how their email campaigns (marketing emails, drip campaigns, newsletters, etc.).

Typically the following data is useful when it comes to email marketing analytics:

X emails were Viewed (open rate)
Y emails were Engaged (click rate on any link)
Z emails were Forwarded
Using User ID set for example to the email address, one can track exactly which user did which actions

codepuncher commented 8 years ago

Am greatly interested in this. What's happened with this so far? Would love to see this sort of plugin.

azine commented 8 years ago

mattab commented 8 years ago

See a relevant comment about Tracking newsletter emails and tracking the User ID, from @tsteur here: https://github.com/piwik/piwik/issues/9884#issuecomment-193501015