search

mautic / hacktoberfest-no-code

This is a repo for people who contribute no-code tasks during Hacktoberfest to log their activity, so that their contributions can be recognised, and for no-code tasks to be raised as issues.
https://www.mautic.org
GNU General Public License v3.0
4 stars 7 forks source link

[Marketing] Format and upload a case study to Mautic.org #10

Open RCheesley opened 4 days ago

RCheesley commented 4 days ago

We have a great case study for mautic.org which needs formatting and uploading.

Please log in at https://www.mautic.org with your forum account (or create a new one) and let us know your username so we can grant you editor rights.

Check the Case studies page for the layout you need to use: https://www.mautic.org/case-studies - we use Drupal and the Layout Builder tab to build out these pages. The quickest route is to view source for the section, copy it, and paste it into your new article.

Select an appropriate free image (you can use freepik, unsplash, pixabay etc) to accompany and crop it to the correct size.

Content:

Enhancing Customer Engagement with Mautic: The Paellas Franco Case Study

Introduction

In the wake of the COVID-19 pandemic, many businesses faced unprecedented challenges. Paellas Franco, a catering service specializing in delivering authentic Spanish paellas and related services in Peru, was no exception. Despite a rich history and a loyal customer base, the post-pandemic period saw a significant slowdown in business. Seeking innovative solutions, Paellas Franco partnered with Seven Cats Studio to revitalize their marketing strategy using Mautic, an open-source marketing automation tool. This case study explores how this collaboration transformed Paellas Franco's customer engagement and business performance.

Background

Client: Paellas Franco (paellasfranco.com) Agency: Seven Cats Studio (7catstudio.com) Industry: Catering Services Location: Peru Paellas Franco offers catering services for events, providing large paellas, barmen, chefs, servers, and all necessary dining equipment. The business operates exclusively on a delivery basis, serving events ranging from small gatherings to large celebrations for up to 300 people.

The Challenge

Before implementing Mautic, Paellas Franco struggled with declining sales and customer engagement. Monthly revenues had dropped to approximately 15,000 soles (around $4,000). Despite having a database of 1,500 former clients, reconnecting with them and attracting new customers proved challenging.

The Solution

Seven Cats Studio proposed a strategic use of Mautic to automate and personalize communication with Paellas Franco's client base. The strategy focused on leveraging WhatsApp for direct messaging campaigns, using Zender, a multi-form tool developed by Seven Cats Studio, to send personalized, untrackable WhatsApp messages.

Campaign Strategy

  1. Target Audience:
    • A database of 1,500 former clients.
    • Focus on re-engaging lapsed customers and attracting new clients through referrals.
  2. Message Content:
    • Non-sales oriented messages, including greetings for events such as Mother's Day and Father's Day, and simple well-wishing messages.
    • Objective: Increase engagement and maintain top-of-mind awareness without direct sales pressure.
  3. Frequency:
    • Two personalized WhatsApp messages per month.
  4. Engagement Rules:
    • Monitoring and analyzing responses on both WhatsApp and email.
    • Encouraging positive interaction without pushing for immediate sales.

      Results

      The implementation of Mautic and the strategic use of personalized WhatsApp messages yielded remarkable results for Paellas Franco:

  5. Revenue Growth:
    • Monthly revenues increased from 15,000 soles ($4,000) to over $9,000 by May 2024.
    • By June 2024, sales had grown to 2.5 times the pre-campaign levels.
  6. Customer Re-engagement:
    • Successfully re-engaged 30 former clients who had not purchased in the last five years.
    • Gained 9-10 new customer referrals through the campaign.
  7. Enhanced Interaction:
    • Received approximately 4,000-5,000 responses to the WhatsApp messages.
    • Increased website and social media activity, leading to additional small-scale business opportunities.

      Conclusion

      The case of Paellas Franco demonstrates the power of Mautic in revitalizing customer engagement and driving business growth. By focusing on personalized, non-sales messaging and leveraging the capabilities of Mautic for automation, Seven Cats Studio was able to significantly enhance Paellas Franco's customer relationships and revenue. This case study underscores the potential of strategic marketing automation in transforming business performance, especially for services-based businesses navigating post-pandemic recovery. For more information about Seven Cats Studio and Paellas Franco, visit their websites at [7catstudio.com](http://7catstudio.com/) and [paellasfranco.com](http://paellasfranco.com/).

ASHMITA489 commented 4 days ago

I'm willing to solve this issue. Can you please assign it to me?

RCheesley commented 4 days ago

Absolutely @ASHMITA489 - please follow the steps above and let us know if you need any help!

ASHMITA489 commented 4 days ago

Sure. Thanks!