kylekesses
commented
6 years ago -
Campaign: The breadth of a project. From the time the idea is conceived to the final post-production.
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XR (Extended Reality): An expansive term inclusive of all digitally enhanced realities. Virtual, Augmented, and Mixed Reality being the foremost subsets.
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Deploy: The act of delivering a finished product to its most appropriate place in the market. Putting the right message in front of the right people at the right time.
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Distribute: Determining the channels through which the product or content will be deployed. A campaign may be distributed across a VR app store, on Web GL, via YouTube, etc.
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Game Engine: A 3D space in which interactive digital experiences are built. It's the equivalent to the factory space in which an automobile is created.
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Booth Portal: A physical-world architecture meant as a segway, creating continuity between the area in which the user dons the VR headset and the Virtual World they enter into. This is a marketing concept and typically manifests as a replica of place or object that exists inside the accompanying Virtual experience.
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VR: Digitally immersive worlds created in a game engine and/or from 360 lens-captured content. In 2018 VR is accessible through head mounted displays.
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MR: The result of superimposing real world lens-captured content into a VR world.
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AR: The result of superimposing digital information on top of real-time human optical perception. AR is accessed through HMDs or handheld devices.
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HDM: Varying pieces of hardware resembling goggles or glasses providing technological assets needed for experiencing XR.
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SOP: Standard operating procedure implemented by groups of individuals working together. These are processes meant to regulate workflow for maximizing quality and efficiency.
mecs13
Glossary needed to link words to. Later this will be done with "tool tips" but we do not want to bog thomas down right now, and who knows how long this feature might take. Here are the definitions i can think of. add as you think
campaign XR Deploy Distribute Game Engine Booth Portal VR MR AR HDM SOP