Conduct manual testing of the initial design and note down the feedback. Your testing protocol should use both A/B testing, "Think Out Loud," and the "5 second protocol."
1. Feedback From Brijesh (Manual Design Tester):
5 Second Test:
Header text is not properly visible.
The rest of the site has an earthy tone.
The word "Discover" suggests that the archetype is 'Explorer.'
A/B Testing:
"Baker’s Club" with a colored background seems better than the one without any background.
Dark navigation button is better than the light one.
Think Out Loud:
The site looked professional, and the user was able to tell that it was for a bakery.
The Archetype 'Explorer' was personified through the color, font, and video in the background.
Brijesh was able to find the 'Join Baker’s Club' button in the nav bar and in the hero section.
View 'UX-Research-Report' For Detailed information in the Readme.
Summary
Conduct manual testing of the initial design and note down the feedback. Your testing protocol should use both A/B testing, "Think Out Loud," and the "5 second protocol."
1. Feedback From Brijesh (Manual Design Tester):
5 Second Test:
A/B Testing:
Think Out Loud:
View 'UX-Research-Report' For Detailed information in the Readme.