Guide/process following up a publication

[ferdi05]

• Following up with a publication

  • publication on social media: Twitter, Facebook, Reddit, Hacker News
  • ads

• publishing on other platforms

  • Hackernoon
  • dev.to
  • Hashnode

[ferdi05]

In June 2022, the DevRel team is going to focus on the distribution of its blog posts: tutorials, demos, ... The team + @tpayet will meet on 2022-06-06.

Some first ideas:

• SEO
• other platforms
• other social media
• ads
• curation in newsletters
• external communities
• other media: live videos,..

These ideas can be used to create a check list of all the content distribution channels, to browse for every type of content.

Reference: HubSpot's guide to content distribution Gitlab's SEO strategy

[ferdi05]

2022-06-06 Kickoff meeting

With @CaroFG @shivaylamba @oluademola @tpayet @ferdi05

The meeting was recorded (private link) Find the presentation here (private link).

The team was introduced to how we measure our blog audience and to what is content distribution.

The first task is to collaboratively create a list of all distribution channels that we could think of.

@CaroFG @shivaylamba @ferdi05 have received their assignment: performing content distribution actions to promote two pieces of content. Everything will be documented on GitHub (either in an integration milestone or in the Distribution milestone). The target is to double the total monthly audience of this content compared to the previous month (May 2022).

The overall objective is to determine the best practices to distribute our content.

Some ideas that were discussed:

• [ ] Reuse content with a different angle e.g. React + Rails: don't sell it the same way to both communities
• [ ] Repurpose content with a different format e.g. Welcome to the Jungle Shaker quotes, figures, infographics, Twitter thread…
• [ ] Tutorial integrations are not in the GitHub repositories README
• [ ] Publish on other developer media platforms
• [ ] Submit our content to widely read newsletters (like what Guriosity does)
• [ ] Use Reddit, HackerNews
• [ ] Rework former blogposts, adding an excerpt, for instance
• [ ] Communicate about our content at a different time (especially true for social media, many readers won't see our tweets because they were not paying attention to Twitter when we advertised a content piece)
• [ ] Rework header images of blog posts

Some inspiring blog posts from tech companies:

• Cloudflare
• Cloudinary

[CaroFG]

We could also create some guidelines to write excerpts and choose the best URL possible for future blogposts

[ferdi05]

nice idea, thanks @CaroFG ! This goes into the Blogging Strategy milestone, I'm creating the issues.

[ferdi05]

I'm adding this to the idea list too, but putting this here to so that everyone sees it: We need to rework many articles header image, as they're used as thumbnail when sharing anywhere. See why a good image matters in #383

[ferdi05]

Following the kickoff meeting, the Distribution channel list was created #452