@蓝莲斯基：有没有关于uplift建模的资料

haoawesome commented 10 years ago

uplift modeling

http://www.searchbi.com.cn/showcontent_77259.htm 增量建模用来寻找“可说服”的人群。在任何选民群体或潜在消费者中，有些人已经做出了决定，从市场的角度来讲，即时你不对其投放广告，他们也会买你的产品，或者就是不买你的产品。无论是哪一种，联系他们都是对资源的浪费。而另一组人群，如果你联系到他们，他们很可能会转变观点，这些人应该另当别论。有些人需要说服，也不排斥接受说服。

haoawesome commented 10 years ago

http://en.wikipedia.org/wiki/Uplift_modelling Uplift modelling Uplift modelling, also known as incremental modelling, true lift modelling, or net modelling is a predictive modelling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual's behaviour.

haoawesome commented 10 years ago

uplift package for R http://cran.r-project.org/web/packages/uplift/index.html

Lo, V. S. Y. (2002); The True Lift Model, ACM SIGKDD Explorations Newsletter, Vol. 4, No. 2, 78–86 http://www.sigkdd.org/sites/default/files/issues/4-2-2002-12/lo.pdf

haoawesome commented 10 years ago

@蓝莲斯基最好先是具体案例，然后是论文讲解，希望能看到近来综述总结的论文我自己找到过这样一篇论文： http://stochasticsolutions.com/pdf/CrossSell.pdf

haoawesome commented 10 years ago

business cases: http://www.pitneybowes.com/content/dam/pitneybowes/us/en/legacy/customer-engagement-solutions/Customer-Lifecycle-Management/US-Bank-case-study.pdf U.S. Bank Case Study - Pitney Bowes

http://www.actuaries.org/ASTIN/Colloquia/Hague/Presentations/Guillen.pdf Customer retention and price elasticity

http://tdwi.org/articles/2007/10/18/case-study-top-retail-bank-more-than-doubles-campaign-profitability-using-latest-umt.aspx CASE STUDY - Top Retail Bank More Than Doubles Campaign Profitability Using Latest Uplift Modeling Techniques

research:

http://link.springer.com/chapter/10.1007%2F978-3-642-30433-0_13 Random Forests for Uplift Modeling: An Insurance Customer Retention Case

http://www.stochasticsolutions.com/pdf/sig-based-up-trees.pdf Real-world uplift modelling with significance-based uplift trees

http://yadda.icm.edu.pl/baztech/element/bwmeta1.element.baztech-article-BATA-0016-0005 Uplift Modeling in Direct Marketing

haoawesome commented 10 years ago

@蓝莲斯基谢谢，挺不错的

haoawesome commented 10 years ago

问： @蓝莲斯基：有没有关于uplift建模的资料? 最好先是具体案例，然后是论文讲解，希望能看到近来综述总结的论文答：增量建模(uplift)可用来寻找“可说服”的人群，属于市场推广。找到一些关于美国的银行的用例，还有保险业中的应用论文。初步问答进展 http://memect.co/0DSXiwp ，欢迎补充指正

http://www.weibo.com/5220650532/Bjtl15SUk?ref=

haoawesome commented 10 years ago

http://dmpmm.com/analytics2013/2013/11/28/what-digital-marketing-and-analytics-tools-used-barack-hussein-obama-in-his-presidential-campaign-2012/ What Digital Marketing and Analytics tools used Barack Hussein Obama in his Presidential Campaign 2012?

http://dmpmm.com/analytics2013/category/predictive-data-analytics/uplift-modelling/

haoawesome commented 10 years ago

http://stochasticsolutions.com/pdf/sig-based-up-trees.pdf Real-World Uplift Modelling with Significance-Based Uplift Trees