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monkeetrik / neverstop-documentation

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Alife Campaign Copy #38

Closed monkeetrik closed 13 years ago

monkeetrik commented 13 years ago

Nasir's comments:

  1. Alife heavy: The copy is a press release from 2003. I thought we wrote new copy for this.

Mel, Can you clarify what the copy is for this?

melenie commented 13 years ago

In collaboration with New York creative collective A-life, Neverstop published and produced HEAVY: A two-volume multi-media tribute to Rock ‘n Roll featuring 56 artists’ reinterpretation of classic Rock ’n Roll album covers, new releases by emerging recording artists and rock inspired fiction.

Directed by Tony Arcabascio, one of the four alife founding partners, HEAVY was the result of Arcabascio’s life-long love of Rock ‘n Roll and alife’s central position in America’s emerging contemporary art scene. Summed up, HEAVY is a celebration of the young artist movement and its take on the mother of subculture, Rock and Roll. It is a visual account of these artists’ view on what ‘has been’ and a musical experience of ‘what is and what’s to come.’

monkeetrik commented 13 years ago

Complete