Marketing Landscape

[bsieber-mozilla]

Provide system health/diagnostic report:

• [x] Confer with stakeholders (0.25)
  • Understand stakeholder perspective of system: expected/actual system value (expected/desired result versus actual result)
• [x] Diagram as-is system (0.25)
• [x] Evaluate performance (complexity of processes, where processes exist, …) (0.1)
• [x] Present areas for improvement (0.1)
• [ ] Implement one improvement to the system (0.3)

[bsieber-mozilla]

• [X] ~Confer with stakeholders~

Conferring with stakeholder resulted in a many process improvement opportunities. Some documents can be found here:

• https://drive.google.com/drive/folders/1Q2u7saEIGyjOQhXOXnyvdHU7oleLo2xQ
• https://docs.google.com/document/d/1_5NxJBKszFmw5YwleWeXd4B6_aoligj1pNvJpsX4nZQ/edit#
• https://docs.google.com/document/d/1CHE3o7ZHprNBaN-2RvgApbI_8kpanJGdQ-ALZZZSRtE/edit
• https://miro.com/app/board/uXjVP7gbpjw=/

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• [X] ~Diagram as-is system~

The ctms and surrounding marketing system as-is diagram can be found here:

• https://miro.com/app/board/uXjVPqlKEh0=/

• [X] ~Evaluate performance (complexity of processes, where processes exist, …)~

There are a few processes that currently surround CTMS; some manual--some automated.

Process name	Team
Email Campaign Management Hygiene List	MOFO
Newsletter Co-ordination	MOFO
Create and Use FireFox Account	MOCO FXA
Create and Cancel a subscription	MOCO FXA
Donation Process	MOFO
Information Retrieval	MOCO
Delete request	MOCO
Unsubscribe request	MOCO

[bsieber-mozilla]

• [X] ~Present areas for improvement~

One area for improvement that is currently undergoing discussion is the List Hygiene process. There are ongoing conversations with stakeholders.

This document is intended to showcase a possible process improvement: https://docs.google.com/document/d/1CHE3o7ZHprNBaN-2RvgApbI_8kpanJGdQ-ALZZZSRtE/edit

[bsieber-mozilla]

• [x] Implement one improvement to the system

Feasibility with current APIs provided by services is yet to be determined. This week there this topic will be discussed further with stakeholders.

[bsieber-mozilla]

This issue is dedicated to observing, mapping, and communicating in the marketing landscape; as well as collaborating and clarifying concerning marketing processes--one has been chosen one with immediate value to the teams and company.

The last checkbox has been migrated into a separate issue, found and to be tracked here: #604