Compensation vs. Donation Ads for Princeton

[compzilla]

• [x] Mock-ups @compzilla
• [x] Graphic Copy @compzilla
• [x] Creatives (Threespot)
• [ ] Princeton requirements for branding/language
• [ ] UX Edit @tangcasey
• [ ] Revisions @tangcasey (not sure what Threespot uses - hoping figma - Casey, will you need access to their Figma?)
• [ ] Sized for all channels @tangcasey
• [x] Ad Copy for FB @compzilla
• [x] Graphics for FB @KennedyM-zillian
• [x] Ad Copy for GDN @compzilla
• [x] Graphics for GDN (Threespot)
• [ ] Ad copy for Pinterest @compzilla
• [ ] Graphics for Pinterest (Threespot)
• [ ] Ad copy for Twitter @compzilla
• [ ] Graphics for Twitter (Threespot)
• [ ] Ad copy for Reddit
• [ ] Graphics for Reddit
• [ ] CTAs @compzilla
• [x] Legal Approval @than-mozilla
• [x] Targeting @compzilla and @than-mozilla (we need to discuss strategy)
• 19+
• Both genders
• English-speaking
• Desktop
• Browser - should we JUST target Chrome (can do this on some channels not on others)
• U.S. - are we trying to fill in demographics of non-coastal states?
• Behaviors
• Target words
• Target brands
• [ ] UTM FB @compzilla
• [ ] UTM GDN @compzilla
• [ ] UTM Pinterest @compzilla
• [ ] UTM Twitter
• [ ] UTM Reddit
• [ ] Budget @KimBMozilla
• [ ] Flight Scheduled @compzilla
• [ ] Operational upload (Threespot)
• [ ] Launched @compzilla

[compzilla]

Ahhhhh, I think i understand the [META] nesting now, @marniepw 🥇

[compzilla]

Here are the Princeton Mock-Ups. They've been posted in the Princeton slack channel as well as the Rally team slack channel. @KennedyM-zillian will manage haranguing the Princeton team to select, make suggestions, and give feedback. https://docs.google.com/document/d/13gYtwuORnByY8yaCmtI66J0uhtRg0I1S9YAUdPq8gf0/edit#heading=h.pwexo1uw8jom

[compzilla]

Ted and I discussed targeting, and we will not be targeting behaviors/keywords/brand affinities or anything along those lines.

[compzilla]

Because of IRB requirements, both ads will be directed to the PAID Princeton landing page.

[compzilla]

@marniepw, if I @ mention ppl in the main issue (as above), are those ppl notified? If not, how do I assign a task to more than one person. Currently, I am unable to do that.

[compzilla]

Princeton's Survey is still not live, and we cannot start ads until it is live.