Compensation vs. Donation Ads for Stanford

[compzilla]

• [x] Mock-ups @compzilla
• [x] Graphic Copy @compzilla
• [ ] UX Edit @tangcasey
• [ ] Revisions @tangcasey (not sure what Threespot uses - hoping figma - Casey, will you need access to their Figma?)
• [x] Creatives (Threespot)
• [ ] Sized for all channels @tangcasey
• [ ] Ad Copy @compzilla
• [ ] CTA @compzilla
• [ ] Legal Approval @than-mozilla
• [ ] Targeting @compzilla and @than-mozilla (we need to discuss strategy)
• 19+
• Both genders
• English-speaking
• Laptop
• Browser - should we JUST target Chrome (can do this on some channels not on others)
• U.S. - are we trying to fill in demographics of non-coastal states?
• Behaviors
• Target words
• Target brands
• [ ] UTM @compzilla
• [ ] Budget @KimBMozilla
• [ ] Flight Scheduled @compzilla
• [ ] Operational upload (Threespot)
• [ ] Launched @compzilla

[compzilla]

@KennedyM-zillian - Please let me know what Stanford thinks about the language of the mock-ups on Friday. (Reminder that I am OOO on Fri), and I'll move forward accordingly.