To be able to reliably measure conversion of the onboarding process
User Stories
As a member of the Rally team, I would like to evaluate whether simplifying onboarding by delaying email verification and the demographic study are effective in converting new users, so that I can surface areas for improvement.
As a member of the Rally team, I would like to know that our metrics are reliable and consistent, so that we can make informed decisions.
Goal
To be able to reliably measure conversion of the onboarding process
User Stories
As a member of the Rally team, I would like to evaluate whether simplifying onboarding by delaying email verification and the demographic study are effective in converting new users, so that I can surface areas for improvement.
As a member of the Rally team, I would like to know that our metrics are reliable and consistent, so that we can make informed decisions.
Google Analytics for Rally document