Document onboarding performance questions to answer

mozilla-rally / rally

A monorepo for Rally project containing Rally SDK, Rally Web Platform and Extensions.

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Document onboarding performance questions to answer #447

Open jepstein opened 2 years ago

jepstein commented 2 years ago

Can we have a list of questions related to onboarding conversion performance that we are seeking to answer in order to identify areas for improvement?

Proposed questions thus far --

Where are users falling off the flow?
- Are we able to learn more about what kinds of users are falling off, and where? (i.e., we’ve been assuming 2 kinds of users up until now–data contributors and data in exchange for money–but there are subsets within those.)
What campaigns convert better than others?
- What can we learn from them?

compzilla commented 1 year ago

We don't have any data on paid users yet. That test is still on hold pending Princeton IRB (for Jonathan Mayer's study).

compzilla commented 1 year ago

There is a funnel "exploration" set up in GA for the old onboarding flow - I think @rhelmer set it up. I copied that funnel, and started making changes to the steps, but I'm not sure that each step of the new onboarding flow is defined as an event in GA. I'm happy to/interested in working with anybody on this. I'm not very familiar with this aspect of GA4 - which touts "unified user journeys across your website and apps" - we'll put that claim to the test.