[GTM Review] Split product_download into product specific events

[stephaniehobson]

One-line summary

Review and publish "product_download events" workspace.

Significant changes and points to review

This change is to send both the existing event product_download and separate events for each product.

• triggers added for:
  • firefox_download
  • firefox_mobile_download
  • focus_download
  • klar_download
  • pocket_download
  • vpn_download
• Any of the new triggers and the old product_download trigger should trigger the GA4 Event - product_download tag
• The tag has been updated to insert the name of the event dynamically based on the event name.

The supporting bedrock changes are in #14083 and published on demo9. The workspace and bedrock changes can go live in any order.

Issue / Bugzilla link

14072

Testing

14083 Is on demo9 for testing purposes.

At the top of the tag manager, click the G-YBFC8BJZW8 tag to see the hits sent. You can also watch the events coming in with the GA debugger (Admin > Property Settings > Data display > DebugView) on the www_mozilla_org - GA4 Testing property.

Both product_download and a product specific download event should fire.

• firefox_download: https://www-demo9.allizom.org/en-US/firefox/all/
• firefox_mobile_download: https://www-demo9.allizom.org/en-US/firefox/browsers/mobile/android/
• focus_download: https://www-demo9.allizom.org/en-US//firefox/browsers/mobile/focus/
• klar_download: https://www-demo9.allizom.org/de/firefox/browsers/mobile/focus/
• pocket_download: https://www-demo9.allizom.org/en-US/firefox/
• vpn_download: not yet implemented in bedrock

[alexgibson]

I tested the changes above and everything looks to be as expected

I did notice there are not Pocket download events firing though - is there maybe something missing from your PR for Pocket?

[stephaniehobson]

The GTM side isn't missing anything, I'll check the PR.

[stephaniehobson]

The Pocket download links are missing the class they need, I'll file a separate issue.