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WNP - 133 (Version 2 & Version 3) #15487

Open slightlyoffbeat opened 1 day ago

slightlyoffbeat commented 1 day ago

Description

Version 2 and Version 3 refer to two variations of a WNP that has a donation message for the Mozilla Foundation. The only difference between these two versions is the headline.

Audience

Market: English (UK, Canada, US), FR, DE, PL, IT, SP Breakdown: EN-*, DE, FR : 10% of total market to V2 and 10% of total market to V3 PL, IT, SP: 50% of total market to V2, and 50% of total market to V3

Assets

Brief: EU NA (refer to version 2 and version 3) Copy: EU NA (refer to version 2 and version 3) Design: Link (refer to Mozilla Foundations section)

slightlyoffbeat commented 1 day ago

For reference: WNP EU V1a (Newsletter Subscription) #15485 WNP NA V1b (Fakespot) #15486 WNP V2 & V3 (Mofo Donation) #15487 WNP V4 (VPN) #15488