CTR on concepts pages, as recorded by GA, is a multiple of arrivals on the landing page, as recorded by the survey platform. We need to understand the source/verity of this loss. One approach is to instrument visits and clicks on concepts pages so that the flow is measured in-house. A lighter weight approach might be to deploy some pages and click them ourselves in a controlled way, to at least know which number is more valid at small scale.
CTR on concepts pages, as recorded by GA, is a multiple of arrivals on the landing page, as recorded by the survey platform. We need to understand the source/verity of this loss. One approach is to instrument visits and clicks on concepts pages so that the flow is measured in-house. A lighter weight approach might be to deploy some pages and click them ourselves in a controlled way, to at least know which number is more valid at small scale.