Test preselecting a value on the form

[ScottDowne]

Right now we don't preselect anything if no value is passed in.

I see little harm in preselecting the lowest or second lowest or even picking one that's unique per currency.

[adamlofting]

Good point :+1:

This is a decision for @valianttry. Andrea, what do you think about this?

My view: It's typical to preselect the middle amount on donation arrays, but as we have four buttons I think we could select the middle on the top row.

E.g. for en-us it woud look like:

We can of course test this too.

[adamlofting]

We might be able to test this in Optimizely without any up front engineering work but executing some JS to click various buttons on pageload (though only for users who haven't arrived with an amount already set via the URL such as snippet traffic)

[ScottDowne]

@adamlofting can we just get optimizely to redirect to urls with the ?amount=10 query string?

Be careful doing this in other currencies. Should probably limit it to en-US.

[adamlofting]

Just noting that most traffic is arriving from the Snippet and we have preselected $10 on the snippet. So this test will only affect a small % of traffic. Going to lower the priority of this test for EOY.

[adamlofting]

This is a good test when we get to year round non-snippet fundraising. Moving to the backlog.