Awesomesauce Support Theme

gregglind commented 9 years ago

@valianttry I did some research

https://addons.mozilla.org/en-US/developers/theme/submit makes it really easy.
https://developer.mozilla.org/en-US/Add-ons/Themes/Background more detailed.
making it 'secret' might need some amo team help.

Bascially you need to make a header and footer image (or not), and that's it.

(I don't know if the images in the them are 'live grabbed' each startup. if so you can also use that as an activity tracker)

valianttry commented 9 years ago

@gregglind this is outstanding. Blake Winton already raised his hand to help or connect me to the right person... we're off to the races. :hand:

valianttry commented 9 years ago

cc @bniolet1

MattGrimes commented 9 years ago

Blake also mentioned the possibility of a modified version of the Whimsy addon for donors. Whimsy is amazing: https://addons.mozilla.org/en-us/firefox/addon/whimsycorn/

On Wed, Nov 11, 2015 at 10:41 AM, Andrea Wood notifications@github.com wrote:

cc @bniolet1 https://github.com/bniolet1

— Reply to this email directly or view it on GitHub https://github.com/mozilla/donate.mozilla.org/issues/732#issuecomment-155872180 .

valianttry commented 9 years ago

Truth Whimsy is amazing. My only hesitation is that we know donors skew older... I'm not suggesting we need Wilford Brimley to be our spokesperson, but maybe Whimsy is for younger folk. I'm open to pushback on this (maybe older folks LOVE dreamy unicorns and i'm out of touch)

valianttry commented 9 years ago

Some notes and such:

See: https://developer.mozilla.org/en-US/Add-ons/Themes/Lightweight_themes

Spoke with Gregg Linden and Matt Grimes in User Advocacy -- joined by @bniolet1 and they had the brilliant idea to give away a FREE Firefox theme to donors. What does this accomplish?

First -- It gives Firefox users who donate a really awesome "special gift" when they donate that we ONLY promote to donors. This will be delightful and likely improve retention / increase the likelihood of a repeat gift.

Second and most importantly -- This allows us to treat the people who have this theme as a "cohort" among Firefox users. This helps us answer important Qs we've been unable to answer previously, such as:

Do donors have a lower attrition rate than non-donors who use Firefox?
Do donors keep their Firefox browser updated in higher #s than non donors? etc

Tasks:

[ ] Design a kick-ass theme that donors will love -- e.g. a Firefox logo treatment that is special; a big gold star added to their homepage etc; -- this doesn't necessarily have to be done by MoFo designers. I could reach out to Blake Winton (of whimsycorn fame) for help since our designers are pretty much tapped.
[ ] Build a mechanism to offer the theme to donors right after they give -- decide where to put it in the flow;
[ ] Work with User Advocacy on shared metrics / dashboard to track behavior over time for this cohort + compared to other Firefox users.

cc: @adamlofting @edrushka

bwinton commented 9 years ago

(As an aside, for the modified version of Whimsy, I was thinking of something almost completely pared-down, and comfortable for the target audience. Perhaps just replacing the image in about:home with this one: kid and dino and putting some "Thanks for donating!"-type messages in the urlbar when it's empty… I would probably stay away from the crazy bookmark-coin sound, and even after curation, the animated gifs might still be a bit much. I totally don't mind if you want to go with a lightweight theme instead, and I'm sure it'll be amazing no matter what you choose! :smiley:)

edrushka commented 9 years ago

Not sure if it makes sense to incorporate any of this in the theme but here's a taste of the visual direction for the EOY campaign.

Directory Tile(final) h0fzrdd6tjb6eoeatftg2o-o39hic0gmvpewp01eyx-pl8olz3m5b8v9ru25wcczhunbwg w1251-h460

Mozilla.org homepage takeover (not final - this is a preview)

valianttry commented 8 years ago

@bwinton do you think you could create a light theme using dapper fox?

bwinton commented 8 years ago

No, my drawing skills are really not that good. :grinning: Perhaps @shorlander could whip something out, though…

valianttry commented 8 years ago

ha! @bwinton the design is done, just need to take the assets to make a theme that is fun for the whole family! :balloon: We would absolutely LOVE help with this, our designers are really at capacity at the moment. This would be a big help. If @shorlander can help, awesome. Thanks so much!

edrushka commented 8 years ago

Here are all the Dapper Fox assets in an AI file: https://www.dropbox.com/s/5g8778rzbfoxb6b/Fundrasing-DAPPER-FOX.ai?dl=0

edrushka commented 8 years ago

Also, to clarify, Dapper Fox is what the fundraising team has named the little fox wearing a hat in the graphics above :)

shorlander commented 8 years ago

dapper-fox Two options. Mostly differing positioning of Dapper Fox.

valianttry commented 8 years ago

@shorlander this is amazing.

valianttry commented 8 years ago

It is perfect in every way. Q: Would it be cheezie / unseemly to have Dapper saying something or acknowledge the donor somehow? E.g. "Thanks for your gift!" or "Your donation keeps Mozilla awesome" or ... something less lame than what I just suggested....

edrushka commented 8 years ago

These are super! I think I prefer the first one (less hat) but I defer to the designers! Please let me know when it's ready to share so we can put the link on social.

cassiemc commented 8 years ago

@edrushka I like the 'less hat' version too, less tension between the face and the url bar.Thanks @shorlander!

shorlander commented 8 years ago

Is there an official AMO account we are submitting the theme under?

jbuck commented 8 years ago

@shorlander I don't think we have an official AMO account. Is there one used for other themes/addons that Mozilla puts out?

shorlander commented 8 years ago

@jbuck I don't think we have an offical Mozilla user on AMO. That I know of anyway.

mozilla / donate.mozilla.org

Awesomesauce Support Theme #732