We've conducted a lot of testing on copy in the snippet during our fundraising campaigns. Based on our findings, I suggest one of the following options:
Short:
Mozilla is the non-profit behind Firefox. Donate today >>
Donate to Mozilla, the non-profit maker of Firefox >>
Long: (note: These long version yield much higher conversion rate)
Mozilla is the non-profit behind Firefox. If everyone reading this chipped in €3, we would be supported for another year. Donate today >>
A donation to Mozilla helps keep the Web open and free from corporate control. If everyone reading this chipped in €3, we would be supported for another year. Donate today >>
We've conducted a lot of testing on copy in the snippet during our fundraising campaigns. Based on our findings, I suggest one of the following options:
Short:
Long: (note: These long version yield much higher conversion rate)
@adamlofting @edrushka