Send an email after failure of first request, saying we think they've done their civic duty

[garethrees]

Q: Can we intervene with first requesters to make them more likely to make a second request?

[Explain how you will measure this]

• Rate of second requests
• A/B test on sending vs not sending - does it influence the likelihood of making a second request?

[What do we need to do to be able to take the measurements?]

• [ ] Copy for email
• [ ] Code in app to generate email
• [ ] Stats code (e.g. rake task) to measure second request rate

[garethrees]

Related to https://github.com/mysociety/alaveteli-experiments/issues/30