Several participants assumed that the site was run by an
operator or the government. (Only one, who already knew
mySociety from other sites, really understood this.)
The easiest tweak to fix this is probably:
- Include the word "indepedent" prominently in the
description of the site on each page (at the top).
"Britain's indepedent public transport problem
reporter"?
(Peter suggested that this should be "issue reporter" instead of "problem reporter".)
This was an issue in the usability tests:
(Peter suggested that this should be "issue reporter" instead of "problem reporter".)