About ten percent of clickthroughs from adwords in the 'complaints' category are converting, while only a couple of percent of those in the other groups (contact/issues etc) are.
We need to invest some time (mine, probably) in extending/improving the complaint ads and potentially pausing or retiring the other groups.
This should also have a knock-on effect of increasing the number of visitors who understand what the site is for.
About ten percent of clickthroughs from adwords in the 'complaints' category are converting, while only a couple of percent of those in the other groups (contact/issues etc) are.
We need to invest some time (mine, probably) in extending/improving the complaint ads and potentially pausing or retiring the other groups.
This should also have a knock-on effect of increasing the number of visitors who understand what the site is for.