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mysociety / fixmytransport

A site focussed on connecting and empowering people who share transport problems of different kinds.
http://www.mysociety.org/2010/03/15/mysocietys-next-12-months-fixmytransport-and-project-fosbury/
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Refine Adwords #718

Closed MyfanwyNixon closed 10 years ago

MyfanwyNixon commented 11 years ago

About ten percent of clickthroughs from adwords in the 'complaints' category are converting, while only a couple of percent of those in the other groups (contact/issues etc) are.

We need to invest some time (mine, probably) in extending/improving the complaint ads and potentially pausing or retiring the other groups.

This should also have a knock-on effect of increasing the number of visitors who understand what the site is for.

MyfanwyNixon commented 11 years ago

This ticket was ranked 7th in the planning exercise.

MyfanwyNixon commented 10 years ago

No longer have adwords for FMT