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mysociety / fixmytransport

A site focussed on connecting and empowering people who share transport problems of different kinds.
http://www.mysociety.org/2010/03/15/mysocietys-next-12-months-fixmytransport-and-project-fosbury/
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Operator pages as landing pages #733

Open MyfanwyNixon opened 11 years ago

MyfanwyNixon commented 11 years ago

Optimise one tab on operator pages for keywords such as 'complain to Stagecoach'.

We could point operator-specific Adwords towards them instead of the homepage, and also encourage better rankings in organic search for these phrases.

Users clicking ''complain to Stagecoach' could be taken to a point further down the reporting process than having to choose mode of transport etc - perhaps to the routes tab, where every route would have a 'complain about this route' button beside it.

MyfanwyNixon commented 11 years ago

Peter says: "Can even offer specific domains for these pages to strengthen them and make it easier to link to them on Twitter."

MyfanwyNixon commented 11 years ago

This ticket was ranked =3rd in the planning exercise.