MyfanwyNixon
commented
7 years ago By the way - the main newsletter list is here: https://us9.admin.mailchimp.com/lists/members/?id=425649#p:1-s:25-so:null
Log-in details are on the wiki.
To create a new segment, go to manage contacts > segments. I've just done this and identified 680 email addresses ending in gov.uk, which I've put in a segment named 'Better Cities'.
Rather niftily, there's the option to keep this rule in place as new sign-ups occur.
NB some of these are addresses such as fco.gov.uk and gsi.gov.uk so we (read, @jukesie) may want to comb through these manually.
jacksonj04
jukesie
This is an action out of this week's Board Meeting. Segmentation will allow us to target our messaging much more efficiently. We can create separate silos, but will still have the ability to message everyone, or combinations of segments.
We've agreed the fundamentals, but the details need more refinement, so please add your thoughts.
Question for discussion: Do we also add the existing Services list to this segment? This contains contacts mainly from our Data Breakfasts events, IIRC. If not, do we just ditch that list or shall we send them all an opt-in email ?
[x] Pull out any known funders (@markcridge, @abimysoc or @paullenz to identify) and create a new Funders segment (NB not a new list).
[x] Journalists: Match any names from our Alaveteli Pro contacts and add them to the existing Alaveteli Pro mailing list. (Me)
[x] (To discuss/consider): Send out a single email to everyone on the main list, asking them to check boxes indicating what they are interested in. How do we want to slice this? We need to bear in mind that if we segment too aggressively, we won't have very frequent stories for some sections.
Some possible approaches include:
Just segment into the areas we've identified, ie Councils/funders/journalists/everyone else
Segment as above but also invite people to say they're interested in Campaigners' information too
Segment much more, eg into FOI/Better Cities/Democracy and/or UK/international work with various subsections of these also available...
[x]
Alter the sign-up form so that people self-select their segment at point of subscription.- broken out to #31[x] (To discuss/consider): Many people will not respond - they may not even open the survey email. Do we want to keep them on the main list? After all they've never unsubscribed so their email address is presumably still active.
[x] (To discuss/consider): Do we want to know more about our users, while we're asking? Eg optionally they tell us location/gender/ age?
[x] Myf to discuss frequency and timelines with stakeholders from each of the teams that are now represented by newsletter segments.