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mysociety / internal

Internal things (intranet, mailing lists, web IRC)
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Donate button on newsletter #63

Closed ajparsons closed 5 years ago

ajparsons commented 5 years ago

Now we're relatively happy on our donation campaign tracker, it would be good to test the effect of a big donation button on the main newsletter:

The url with campaign tracking would be: https://www.mysociety.org/donate/?utm_source=main_newsletter&utm_medium=newsletter&utm_campaign=newsletter_july

ajparsons commented 5 years ago

Testing on 1st August newsletter: image

ajparsons commented 5 years ago

This got a few clicks and no donations, also a very low click and open rate. Unclear if it's a summer holiday problem or if this change is triggering a filter. Suggest A/B test or reword.

ajparsons commented 5 years ago

Actually ignore that - doesn't look terrible when just looking at the general newsletters. So this is just not a good channel or not a good call to action in this case.