Blog post about the data spreadsheet mapper

[MyfanwyNixon]

• Write a blog post explaining what it does and how it might be used
• Tweet about it regularly (eg on a monthly cycle), asking how people might find it useful in their own projects
• Follow up any responses to see if we can write a case study about them
• Once we have case studies, link to them from the Mapper page in the same way as we link to case studies from the homepage and non-developer page
• Regularly include a promo/reminder in our general and other newsletters
• Identify our common 'types' of user and use this knowledge to base a marketing plan around
• Consider paid for Google Ads with keywords such as 'postcodes + constituencies'