Create new auto-event variable called "gtm data attributes"
Variable type: Element attribute
Attribute name: gtm-data
Triggers
Create new trigger to fire when html attribute is called "data-gtm"
Tags
Create new event tag called "event - gtm data attributes" where
eventCategory={{GTM data attributes}}
eventAction={{click text}}
eventLabel={{click URL}}
Acceptance/test criteria using GTM preview
add examples of tags that need to fire and values
[x] Tags fired: Event - gtm data attributes
Acceptance/test criteria using GA debug
Add parameter name and expected value
[x] eventCategory=research-guides-description
[x] eventAction=Need help? Try our research guides
Dependencies
Variables
Triggers
Tags
Acceptance/test criteria using GTM preview
Acceptance/test criteria using GA debug
Add parameter name and expected value
CHECK PAGES THAT DO NOT CONTAIN EXPECTED VALUES