Looks like they ditched Wordpress in 2016 and moved to WIX
Then in March 2021 they went "custom" Django website hosted on Heroku and served by CloudFlare.
While it's unlikely that they "outgrew" either Wordpress or WIX, it is possible that they wanted to build something a bit more advanced that those CMC/platforms did not easily facilitate.
Pick Up Limes ("PUL") moved away from Wordpress, First to WIX and then to a custom build.
https://www.pickuplimes.com/
https://www.pickuplimes.com/recipe/
Notice the add covering the bottom of the page ... 🙄
https://builtwith.com/detailed/pickuplimes.com
Looks like they ditched Wordpress in 2016 and moved to WIX Then in March 2021 they went "custom" Django website hosted on Heroku and served by CloudFlare.
See: https://www.who-hosts-this.com/?s=https%3A%2F%2Fwww.pickuplimes.com%2F
https://whatcms.org/?s=www.pickuplimes.com
While it's unlikely that they "outgrew" either Wordpress or WIX, it is possible that they wanted to build something a bit more advanced that those CMC/platforms did not easily facilitate.
🤔 💭 ...