Google analytics are only initialised on update events. This means that the first page load for a new visitor won't be recorded, with tracking starting from after they've navigated to a new page.
Plan
[x] Investigate if this is a problem we'd like to fix or not.
[x] Fix it
Acceptance Criteria
[ ] For all brands a GA tracking event is sent on initial page load of home page when the site is visited.
[ ] Note that it is likely at least one brand has not been updated (see list below)
Description
Google analytics are only initialised on update events. This means that the first page load for a new visitor won't be recorded, with tracking starting from after they've navigated to a new page.
Plan
Acceptance Criteria