Closed nickumia closed 5 months ago
Human Process | Related Clarifai Concepts |
---|---|
1. Describe elements composing the image | computer, coffee, man, woman |
2. Analyze the arrangement of those elements | sitting, looking, indoors, college, room |
3. Interpret the overall message the image conveys | togetherness, teamwork, family, cooperation |
4. Appreciate the aesthetics of the image | N/A |
perceived trust and perceived enjoyment are significant motivators (Canadian)
perceived trust in app providers POSITIVE (german)
perceived severity of data misuse and perceived vulnerability to data misuse NEGATIVE (german)
financial and non-financial reward (e.g., permission to socialize), user-controlled data sharing and privacy protection POSITIVE (dutch)
privacy concern, data security concern, non-ownership of phone, and out-of-pocket cost NEGATIVE (dutch)
erceived usefulness, subjective norm, and innovativeness POSITIVE (belgians)
privacy concern NEGATIVE (belgians)
Germany and the United States were less supportive than the other countries
rivacy concern, cybersecurity concern, and lack of trust in government NEGATIVE (France, Germany, Italy, United Kingdom, and the United States)
What factors determine the willingness to download a CTA from the app stores among the American population?
Do persuasive design and smartphone usage experience moderate the determinants of the willingness to download a CTA from the app stores by the American population?
University of Waterloo's ethics office for review
posted on Amazon Mechanical Turk (AMT) to recruit participants resident in America between January and February 2021.
242 participants resident in the United States
randomly assigned one of the six test conditions
US$ 2 in appreciation of their time
excluding current CTA adopters
participants who did not respond to the question on willingness to download
160 participants
unified theory of acceptance and use of technology (UTAUT)
Partial Least Square Path Modeling (PLSPM)
However, the second significant construct (perceived compatibility) turns out to be a demotivator. This finding is counterintuitive, as one would think that the more the app is compatible with prior mobile apps used by the users, the more likely they are to adopt the app. Compared with the persuasive design model, in which perceived compatibility is non-significant, the finding indicates that the simpler (i.e., more minimalistic) an ENA (control design) is among the American population, the less likely they are to adopt it to curb the spread of the virus
In general, the usefulness of the app (the utility it offers users) should be emphasized in marketing campaigns and app descriptions, e.g., in the app stores.
For users with more years of experience in smartphone usage, the utility of the app as well as the confidentiality and privacy of users’ data should be emphasized. Moreover, for low-experience users, trust in the app should be fostered by describing how it protects the user's interest including their data.
For apps that incorporate persuasive features such as self-monitoring that tracks exposure statistics such as number of contacts, sponsors should foster trust by describing the privacy measures to protect the user's data.
The results of our path modeling show that perceived usefulness is the most and only important determinant of the target population's willingness to download a CTA from the app stores. This finding is the same for the group that evaluated the control designs. However, among the group that evaluated the persuasive designs, perceived trust is the most and only important factor that influences the willingness to download the app. Moreover, for users with more years of experience in smartphone usage, perceived usefulness and perceived risk are the important factors, while for users with less years of experience, perceived trust is the important factor.
IT'S IN SPANISH 😖
The culmination of this exploration for my assignment:
Youtube Video of Presentation: https://youtu.be/r_8S9chJ6bw?si=Iir56_cKYypb60tS
Old Papers