Get engagement team on board to collaborate with us on ways to promote/extend this project

[alykat]

Some quickly-brainstormed ideas from post-meeting conversation:

limited-run newsletter for this project? (frame it as a challenge?)

need to ask emily b for someone to help come up with a strategy for it

cross-promo with other projects

feature alerts

add to list of evergreen content; weekends

[alykat]

next steps:

• 53 — work w/ Danny on engagement strategy

• 54 — define newsletter strategy