Steve Bowler is a VR game developer who seeks for ways boost profit by encourage more people to play and improve game retention rate. He had hard time searching for effective ways of promoting his games outside Steam. He tried spending money to post target ads on social platforms but did not get any good result. He's mainly relying on Steam's recommendation and ranking system as well as major sells event like Black Friday sales to get exposure to potential users.
Identified Issues
How do gamers discover new VR titles? Promoting a VR game is different than video game (3D vs 2D). Steve Bowler struggled to seek better ways than the Steam Store page which contains plain 2D videos, images and text descriptions. He was thinking about adding a mixed-reality (green screen) shot featuring video of game play in third person mixed with a recording of the actual person plays it.
Existing Solutions
Steam, Oculus and Google Play have a similar product page layout. Developers and companies can post videos, images, and text descriptions about their games/apps. User can also view a score reflecting averaged user review based on their algorithm.
Steam, Oculus and Google Play store all have their own game ranking and recommendation system. These store allow users to search for games, find game by it's category, rank game by price, popularity and average user review. Steam has a recommendation mechanism that will promote best sellers to the main page.
Supporting Stories
Identified Issues
Existing Solutions