Contacted AB and in process of setting up meetings with David, Mary Lou, Nikhil.
Conducted more user interviews to better understand consumer behavior.
Conducted market research to better understand B2B digital ad space.
Built paper prototype on Pop app to user test.
Articulated 5 additional user stories.
What we didn’t get done / What we could have done better
Could have done more interviews (particularly with professionals)--everyone was busy with midterms etc.
Where we are stuck
Design challenge of creating an ad of the novel format
includes difficulty in conveying that the ad is of a new format
includes trust issues
Biggest insights
People have trust issues with regards to giving email with minimal action
Twitter has a similar product with lead gen cards
Accomplishments
Contacted AB and in process of setting up meetings with David, Mary Lou, Nikhil. Conducted more user interviews to better understand consumer behavior. Conducted market research to better understand B2B digital ad space. Built paper prototype on Pop app to user test. Articulated 5 additional user stories.
What we didn’t get done / What we could have done better
Could have done more interviews (particularly with professionals)--everyone was busy with midterms etc.
Where we are stuck
Design challenge of creating an ad of the novel format includes difficulty in conveying that the ad is of a new format includes trust issues
Biggest insights
People have trust issues with regards to giving email with minimal action Twitter has a similar product with lead gen cards