MVP buildout plan created
More interviews determined
Ongoing communication with A/B members
Team determined goals for next few weeks, including:
-designing/developing three new ad formats
-testing the ad formats with B2B users
-finding a publisher who is willing to test
What we didn't get done/should have done better
Should have started developing the other two ad formats
Could have conducted additional interviews
Where are we stuck
Getting connected with advertisers
Tackling the design challenge aspect (communicating to users the specific nature of the ad)
Getting a publisher to test our ad format
Biggest insights
Getting a publisher to test our product will be the next key hurdle to overcome
Trade shows could be an ideal testing ground
Accomplishments
MVP buildout plan created More interviews determined Ongoing communication with A/B members Team determined goals for next few weeks, including: -designing/developing three new ad formats -testing the ad formats with B2B users -finding a publisher who is willing to test
What we didn't get done/should have done better
Should have started developing the other two ad formats Could have conducted additional interviews
Where are we stuck
Getting connected with advertisers Tackling the design challenge aspect (communicating to users the specific nature of the ad) Getting a publisher to test our ad format
Biggest insights
Getting a publisher to test our product will be the next key hurdle to overcome Trade shows could be an ideal testing ground