Scenario: Business buyer wants more information from a prospective software company.
Problem: Advertisement for the solution provider appears on the website that the buyer is reading, but the buyer does not want to click on the ad and be redirected away from his current task at hand.
Payoff: Ad format enabled the buyer to click "save for later" which retains the ad for consumption at a point in time that is more useful for the reader.
Scenario: Business buyer wants more information from a prospective software company.
Problem: Advertisement for the solution provider appears on the website that the buyer is reading, but the buyer does not want to click on the ad and be redirected away from his current task at hand.
Payoff: Ad format enabled the buyer to click "save for later" which retains the ad for consumption at a point in time that is more useful for the reader.