Scenario: Consumer abandons a shopping cart on a eCommerce site (eg. Amazon).
Problem: Retargeting finds the consumer on another site, but the consumer doesn't want to redirect back to the website to complete the purchase, though he/she does still want the product.
Payoff: Through the ad, consumer is able to execute the purchase without leaving the page.
Scenario: Consumer abandons a shopping cart on a eCommerce site (eg. Amazon).
Problem: Retargeting finds the consumer on another site, but the consumer doesn't want to redirect back to the website to complete the purchase, though he/she does still want the product.
Payoff: Through the ad, consumer is able to execute the purchase without leaving the page.