Scenario: Consumer is intrigued by ad but doesn't want to click and be redirected.
Problem: Advertiser has a potential customer, but is failing to move the consumer through the purchasing cycle because there isn't an asynchronous way to consume the ad.
Payoff: Website allows the consumer to clip the ad as-is and investigate the ad/link when time allows.
Scenario: Consumer is intrigued by ad but doesn't want to click and be redirected.
Problem: Advertiser has a potential customer, but is failing to move the consumer through the purchasing cycle because there isn't an asynchronous way to consume the ad.
Payoff: Website allows the consumer to clip the ad as-is and investigate the ad/link when time allows.