ogt / adwordskit

Adword Utilities
MIT License
0 stars 0 forks source link

Create a tool that applies a list of adgroups against search terms and find matches #1

Open ogt opened 11 years ago

ogt commented 11 years ago

Here is the tool spec Given a list of adgroups as in https://github.com/ogt/adwordskit/blob/master/example.json and a csv file containing search phrases search_term (and optionally a few other columns) the tool would filter the rows above and produce the portion of the csv that matches the adgroups together with some additional columns, that include the # of tokens matched a ad the ad copy that would be shown for that match.

the matching logic is approximately as follows:

     Keyword
     Criterion Type
     Matched Words  # just the number of matched words
     Max CPC
     Headline  # by default do not include the ad information - do so only if a command line option explicitely asks for it
     Description Line 1
     Description Line 2
     Display
     Destination URL
stoicae commented 11 years ago

We are pretty much building an ad serving system. Here are some questions.