Clean up the "teaser" language for existing methods

[iamjessklein]

Let's try to clean the teasers up a bit to be more crisp and friendly, now that we are introducing a refreshed design for the method cards:

Method	Teaser
affinity diagram	Synthesize information with this sorting exercise.
design brief	Describe what success looks like for your project.
design values	Workshop a set of values to help you frame future conversations around product success.
experience attributes	Generate descriptive words to inform the mood boards and visual direction of the project.
feedback session	Explore some ways to collect constructive feedback for designs and prototypes.
human spectrogram	Get people to open up about where they stand on design decisions.
hypothesis	A framework for identifying how you are addressing design opportunities.
interface inventory	Break designs into components, creating a catalogue for use in code.
interviews	Talk to users to find out what their needs are so you can build a product they'll love.
journey maps	Define the happy path for your personas
mood boards	Collect images based on adjectives associated with a project's brand to serve as inspiration for visual studies.
personas	Identify user types based on habits and goals of real people, acquired through interviews and conversations.
sitemap	Define the scope and flow of your project.
style guide	Document the components that make up the website or application to ensure consistency of design and code.
style tiles	Ensure consistency of fonts, colors and interface elements to communicate the essence of a visual brand for the web.
usability test	Observe people using a product or feature.
visual design workshop	Collaborate with key stakeholders to define an approach to visual design.

[mjchamplin]

Do we have a target character length for the teasers? I'd like to help out with this.

[iamjessklein]

Awesome @mjchamplin ! I haven't thought too deeply about this, but my gut says something on the smaller size (under 140 characters). Would you like to take a stab at the list above by copying, pasting and editing, then share for feedback?

[mjchamplin]

Sure thing @iamjessklein.

[dmichl]

hey @mjchamplin would you be able to close this out in the next coming weeks?

[mjchamplin]

@dmichl Definitely. I'll spend some time on it ASAP.

[mjchamplin]

Here's my take at writing more consistent and "active" blurbs for each of the methods. I tried to keep them all under 140 characters and keep them similar in length, but there are a few shorter ones.

Method	Teaser
affinity diagram	Find natural relationships between data points and organize information with this collaborative sorting exercise.
design brief	Set requirements and expectations and define success for your project.
design values	Workshop a set of values to help you frame future conversations around product success.
experience attributes	Workshop descriptive words to help inform the visual direction of the project.
feedback session	Collect constructive feedback for designs and prototypes to help share risks and responsibilities with stakeholders.
human spectrogram	Establish a shared vocabulary and empower stakeholders to open up about where they stand on design decisions.
hypothesis definition	State assumptions as hypotheses which can be designed for and later validated with user testing.
interface inventory	Break designs into components to ensure consistency, eliminate redundancy, and create a catalog for use in code.
interviews	Talk to users to identify their needs and collect information to be synthesized through other research methods.
journey maps	Take a large-scale view of a product to identify pain points and define the happy path for your personas.
mood boards	Collect thematic images associated with a project's brand to serve as inspiration for visual studies.
personas	Create user archetypes based on interviews and conversations with real people to keep the design and development process user-focused.
sitemap	Define the scope, organization, and flow of your project.
style guide	Document the styles and components that make up the product to ensure consistency of design and code.
style tiles	Identify crucial interface components and iterate on visual styles.
usability test	Validate design decisions by observing users interacting with a product or feature.
visual design workshop	Collaborate with key stakeholders to define an approach to visual design.

cc @dmichl @iamjessklein