The book needs a subtitle and promotional blurb

semioticrobotic commented 6 years ago

The Open Organization Workbook needs a compelling and explanatory subtitle. Let's brainstorm a few variations for consideration.

I'm thinking the subtitle should stress:

The "how-to" nature of the book (in many ways, it's a step-by-step guide)
The collaborative and participatory nature of the book (it's something you don't just read; it's something you work through with others)
The aim of the book (building/architecting something together; this is a guide for growing a culture of openness and helping it flourish)

I'll update the list below as new recommendations arrive.

Current options include:

How to build a culture of innovation at your organization
An activity guide for innovative teams
A how-to guide for openness at scale
A step-by-step guide for innovative teams
A team's guide to open culture
Principles and practices for maximizing innovation
Open principles and practices—for you by you
For you, by you—a how-to guide for openness at scale
Practical accounts of how to build open organizations
Case studies on implementing open values in your organization
Real world examples of how to create open organizations
Examples to help you build openness

yevster commented 6 years ago

Principles and practices for maximizing innovation

mtakane commented 6 years ago

Open Principles and Practices, For You By You

semioticrobotic commented 6 years ago

I do have one reservation about the "principles and practices" direction, and that is the fact that it mirrors the subtitle from the previous book quite closely. I wonder if that would create confusion, from a marketing and branding perspective. Perhaps others have insights here, though?

janapetersen commented 6 years ago

I like "a how-to guide for openness at scale".

mtakane commented 6 years ago

I want to riff off of what Jana wrote cause I like the tone.

"For You By You - A how-to guide for Openness at scale"

nicolebostock commented 6 years ago

I like:

A how-to guide for openness at scale A step-by-step guide for innovative teams

jhibbets commented 6 years ago

I think that considering this book is for organizations who may not be doing "open" or are curious about openness, I like "How to build a culture of innovation at your organization" because those of us doing open already need to translate that to others--and 'building of culture of innovation' seems to be the best translation to other organizations.

semioticrobotic commented 6 years ago

I tend to agree with @jhibbets; however, I also like the thematic emphasis that other suggestions tend to place on different aspects of the project. I'd like to work these into the book's promotional blurb if I could. I'll noodle with that and post some sample copy here for community review and comment (updated the title of this issue to reflect the new scope).

semioticrobotic commented 6 years ago

I'm noodling with this. Anyone have thoughts?

Title

The Open Organization Workbook:
How to build a culture of innovation in your organization

Promotional blurb

Organizations that embrace cultures of openness are more agile, accountable, and innovative. But how exactly can we build them?

In The Open Organization Workbook, more than 25 managers, leaders, consultants, and other practitioners answer that question with their favorite tips for building organizations that are more transparent, inclusive, adaptable, collaborative, and communal. They not only explain—in rich and useful detail—the processes and practices they recommend for architecting the organizations of the future, but also invite readers to follow along, participate, and experiment through a series of probing discussion questions and participatory activities.

This workbook-style companion to The Open Organization (Harvard Business Review Press, 2015) features case studies of more than a dozen organizations—from start-ups to multinationals—working to leverage the power of openness. It also contains step-by-step instructions for building innovative teams.

It's a how-to guide for practicing openness at scale—required reading for anyone seeking to cultivate a more innovative and resilient organizational culture.

Promotional quotation:

"Over the past two years, the community at Opensource.com has collected best practices for working, managing, and leading in the spirit of openness. Now we're sharing them here in a more prescriptive guide to igniting culture change: The Open Organization Workbook. By picking up a copy of this book, you've embarked on an exciting journey toward building the kind of open and innovative cultures your people will thrive in."—Jim Whitehurst, President and CEO, Red Hat

janapetersen commented 6 years ago

I like what you have a lot. My only thought would be around qualifying the kinds of organizations that are featured (big vs. small, enterprise vs. start-up) via the below:

features case studies from more than a dozen organizations working to leverage the power of openness. It also contains step-by-step instructions for building innovative teams.

On Mon, Nov 20, 2017 at 10:48 AM, Bryan Behrenshausen < notifications@github.com> wrote:

I'm noodling with this. Anyone have thoughts?

Title

The Open Organization Workbook: How to build a culture of innovation in your organization Promotional blurb

Organizations that embrace cultures of openness are more agile, accountable, and innovative. But how exactly can we build them?

In The Open Organization Workbook, more than 25 managers, leaders, consultants, and other practitioners answer that question with their favorite tips for building organizations that are more transparent, inclusive, adaptable, collaborative, and communal. They not only explain—in rich and useful detail—the processes and practices they recommend for architecting the organizations of the future, but also invite readers to follow along, participate, and experiment through a series of probing discussion questions and participatory activities.

This workbook-style companion to The Open Organization (Harvard Business Review Press, 2015) features case studies from more than a dozen organizations working to leverage the power of openness. It also contains step-by-step instructions for building innovative teams.

It's a how-to guide for practicing openness at scale—required reading for anyone seeking to cultivate a more innovative and resilient organizational culture. Promotional quotation:

"Over the past two years, the community at Opensource.com has collected best practices for working, managing, and leading in the spirit of openness. Now we're sharing them here in a more prescriptive guide to igniting culture change: The Open Organization Workbook. By picking up a copy of this book, you've embarked on an exciting journey toward building the kind of open and innovative cultures your people will thrive in."—Jim Whitehurst, President and CEO, Red Hat

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Red Hat

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semioticrobotic commented 6 years ago

I like that, @janapetersen. Let me think about the best way to integrate.

HeidiHVL commented 6 years ago

I'd like to share my thoughts about the subtitle. I like what you have @semioticrobotic but I think it should emphasize the practical aspects of the case studies since the book title contains the word "workbook". So I second some of the suggestions only I suggest something like "practical accounts of how to build Open Organizations" or "case studies on implementing Open values in your organization" or "real world examples of how to create Open Organizations" or "examples to help you build Openness" etc Thanks! Heidi

open-organization / open-org-workbook