OpenAI - update semantic conventions to the latest version, write logs based events instead of span events

[lmolkova]

Description

• Update OpenAI semantic conventions to the 1.28.0
  • changes span events to log based events
  • adds a few new openai-specific attributes
  • adds opt-in flag for event contents
• Add tests

TODOs:

• [x] we need opt-in flag for contents
• [x] changelog

Type of change

Please delete options that are not relevant.

• [ ] Bug fix (non-breaking change which fixes an issue)
• [x] New feature (non-breaking change which adds functionality)
• [ ] Breaking change (fix or feature that would cause existing functionality to not work as expected)
• [ ] This change requires a documentation update

How Has This Been Tested?

Please describe the tests that you ran to verify your changes. Provide instructions so we can reproduce. Please also list any relevant details for your test configuration

Does This PR Require a Core Repo Change?

• [ ] Yes. - Link to PR:
• [x] No.

Checklist:

See contributing.md for styleguide, changelog guidelines, and more.

• [x] Followed the style guidelines of this project
• [x] Changelogs have been updated
• [x] Unit tests have been added
• [ ] Documentation has been updated

[alizenhom]

looking good, thanks for doing this @lmolkova